Ernesto Olivera Almanza
Strategic product & service designer. I take complex services and platforms from research to products in operation, with business, experience and feasibility at the same table.
Profile
14 years designing and leading digital products where business, service and technical feasibility meet. I work with banking, insurance and retail teams to take an idea from research to a product that runs in production.
I have led multidisciplinary teams and design programs inside global consultancy and in-house product work: banks, insurers, retail and fintech. I design with business judgment and I measure what happens next.
How I work
Not a method with a commercial name: a sequence I use because it holds up on projects with legacy systems, regulation and several decision owners.
Qualitative and quantitative research, journeys, service blueprints and a strategic brief that frames the problem precisely before a single screen is drawn.
From concept to product: interaction design, design systems, flow specification and a handoff that lets engineering move fast.
Design Ops governance, CRO strategy and continuous optimization loops so the product keeps evolving with its users and with the business.
Selected work
Projects for banking, insurance and retail clients, with the role I played and the period they happened in.
BBVA México
Leading UX for BBVA's pre-owned car marketplace: research, service blueprint, MVP design, end-to-end system scaling, CRO and commercial operations. A 3-year engagement across 5 product phases.
UX & Behavioral Economics Manager
May 2023 — present
Nike México
Nike's CRO investment program for its Mexican retail partners — Innovasport, Invictus, Coppel and Liverpool. A/B experiments that drove +3.32% order conversion and an estimated MX$19.9M in incremental annual revenue.
UX & CRO Designer
2019 — 2021
Santander México
End-to-end design of a two-sided digital payroll platform: an employer web app for bulk enrollment and an employee mobile app that opens an N2 account with no branch visit. Led a team of 6 designers.
UX Design Lead
Nov 2017 — early 2019
Accenture Song México
A four-level design upskilling program built in-house by senior practitioners, from UI fundamentals to executive storytelling and handoff. I co-designed the architecture and lead the AI modules.
Program Designer & AI Coach
2026 — ongoing
Hackasong MX 2025
Award-winning habit tracking app designed in 48 hours with an AI-augmented method: research, synthetic personas, PRD definition and a high-fidelity prototype built in Figma Make.
Product Design Lead
Oct 2025
Also in insurance
BBVA Seguros
Digital transformation of the auto, life and property claims experience, aligning the UX vision with long-term business goals.
Insurance · Service Design
Chubb
Full quotation and policy issuance portal for brokers and the sales force, covering the end-to-end quoting, underwriting and emission flow.
Insurance · Product Design
Track record
Senior Product Designer
Corporate spend management fintech. Led incremental feature prioritization for the mobile platform and designed the localization strategy for the Colombian market.
Principal CX Designer & Product Owner
Spearheaded agile transformation and Scrum adoption. Led discovery and MVP definition for the company's new flagship mobile app.
Service Design Consultant · freelance
Service design for the Doters loyalty program, aligning a complex travel ecosystem with customer retention objectives.
Design Mentor & Career Strategist
Strategic mentorship for a global design community: portfolio audits, career pivots into Experience Design and high-impact storytelling coaching.
Lab
Working prototypes I use to test new tools and keep my hands in the material.
AI-powered workout app. It generates personalized plans based on available equipment, fitness level and goals.
Habit-forming app designed end to end in 48 hours during a product hackathon — the winning project.
AI-guided tool that helps you choose the right mattress based on sleep position, body type, budget and comfort.
Precious metals investment advisor: buy signals based on market data, inflation indicators and risk profile.
Conversational tutor that adapts difficulty to your level and gives real-time feedback on grammar and vocabulary.
Shipped product
Pick a tournament, invite friends with a PIN, drop your predictions and follow the standings live. No spreadsheets, no lost WhatsApp threads. Free, on iOS and Android, with a separate track for companies running pools with their teams and communities.
Design of the mobile app, the landing pages and the blog, from scratch.
Scope
Mentorship
I mentor designers and product people on ADPList — for free. Portfolio reviews, research practice, design systems, or how to move from craft into leading teams.
What mentees say
Contact
Available for strategic design consulting, product leadership and mentorship. I also run free sessions for designers on ADPList.